The Young Mom
Name of Brand User: Natalia
About the participant:
Age: 29 years
Profession: Public Relations Consultant
Friday Observation:
Natalia is a PR consultant at one of the largest PR agencies in Singapore. Her life revolves around her work and her 2 year old son.
On Fridays, she drops her 2 year old son at playschool in the morning and reaches work by 9 30 AM. She usually holds review meetings with her clients on Fridays and this Friday was no different. She had 2 review meetings back-to-back with her clients.
After the 2nd meeting, she dealt with some pending work and headed for lunch. She went to a nearby Kopitiam with a colleague and picked up some Korean food. On her way back to office after lunch, she passed a 7/11 where she thought about buying a chocolate but stuck to her resolve of minimising her chocolate consumption to reduce weight.
She spent the rest of her office hours replying to her emails and calling up journalists to pitch the new upcoming event for her client.
After office, she headed back to her place where her mother and father were waiting for her. They had dinner later with her husband. After they left, she put her son to sleep and watched TV for a while before turning in.
Relationship with Chocolate:
Natalia is a huge chocolate fan but currently, she is concerned about her weight and is trying to limit her chocolate consumption. She has displayed a preference for milk chocolates.
Click here to view Natalia's diary.
About the participant:
Age: 29 years
Profession: Public Relations Consultant
Friday Observation:
Natalia is a PR consultant at one of the largest PR agencies in Singapore. Her life revolves around her work and her 2 year old son.
On Fridays, she drops her 2 year old son at playschool in the morning and reaches work by 9 30 AM. She usually holds review meetings with her clients on Fridays and this Friday was no different. She had 2 review meetings back-to-back with her clients.
After the 2nd meeting, she dealt with some pending work and headed for lunch. She went to a nearby Kopitiam with a colleague and picked up some Korean food. On her way back to office after lunch, she passed a 7/11 where she thought about buying a chocolate but stuck to her resolve of minimising her chocolate consumption to reduce weight.
She spent the rest of her office hours replying to her emails and calling up journalists to pitch the new upcoming event for her client.
After office, she headed back to her place where her mother and father were waiting for her. They had dinner later with her husband. After they left, she put her son to sleep and watched TV for a while before turning in.
Relationship with Chocolate:
Natalia is a huge chocolate fan but currently, she is concerned about her weight and is trying to limit her chocolate consumption. She has displayed a preference for milk chocolates.
Click here to view Natalia's diary.