Break 5 - Formulating Future Growth Strategies for your Brand
Brand Purpose
Brand Promise
Team Win! believes that breaks are a universal truth. Breaks may take different appearances for different people, but it means the same thing for all of us. It is an opportunity to lighten up our lives, take a step back, and enjoy that moment of pure, unadulterated freedom that we so lack in our lives in today’s fast-as-light world. And Kit Kat shall be that universal symbol of break.
Our ultimate goal is to communicate the idea of these different forms of breaks.
We have come up with brand strategies that take into account our brand purpose and brand promise. The new reinvented target of our brand is going to be the youth segment aged between 18 and 24 years old as these are the people who place a great deal of importance on reinvention.
While retaining the memorable tagline of ‘Have a Break, Have a Kit Kat,’ we shall be implementing some major changes that will seek to further strengthen the relationship between the Kit Kat brand and the consumers.
All the ideas developed for this section has been inspired from our previous assignment, where we identified our brand’s strategic and tactical gaps. Essentially, by trying to close these gaps, we believe that we can create a CBBE pyramid where the consumers will be able to climb all the way to the top.
This assignment has been basically divided into two sections, our Growth Strategy and our New Marketing Campaign. Under the first section, Growth Strategy, we’ve looked further into our universal truth and our new brand strategies. In the New Marketing Campaign section, we have outlined our proposed new marketing campaigns and also included a new brand valuation based on the reinvented branding strategies.
Our ultimate goal is to communicate the idea of these different forms of breaks.
We have come up with brand strategies that take into account our brand purpose and brand promise. The new reinvented target of our brand is going to be the youth segment aged between 18 and 24 years old as these are the people who place a great deal of importance on reinvention.
While retaining the memorable tagline of ‘Have a Break, Have a Kit Kat,’ we shall be implementing some major changes that will seek to further strengthen the relationship between the Kit Kat brand and the consumers.
All the ideas developed for this section has been inspired from our previous assignment, where we identified our brand’s strategic and tactical gaps. Essentially, by trying to close these gaps, we believe that we can create a CBBE pyramid where the consumers will be able to climb all the way to the top.
This assignment has been basically divided into two sections, our Growth Strategy and our New Marketing Campaign. Under the first section, Growth Strategy, we’ve looked further into our universal truth and our new brand strategies. In the New Marketing Campaign section, we have outlined our proposed new marketing campaigns and also included a new brand valuation based on the reinvented branding strategies.