The Young Girl
Name of Brand User: Hui Xin
About the participant:
Age: 14
Occupation: Secondary School Student
Annual Income: N/A
About Participant
Hui Xin is currently enrolled in CHIJ Secondary in Toa Payoh. She grew up in a well-off family where she often goes travel around the world with her parents and siblings. According to her, she is one of most-favorite girl among her peers. This is perhaps due to the fact that she looks very fashionable. Moreover, she likes to be different among her friends. Instead of using Samsung Galaxy SIII or Apple iPhone like common teenager does in Singapore, she owns a Sony Xperia Mini. Inspired by her tuition teacher, she would like to be an undergraduate student of Singapore Management University in the future. As a big fan of chocolate products, she frequently buys various confectionery products from various brand producers. Her favorite brands include Hershey’s Kiss, Godiva Truffe, and Nestle’s Kit Kat.
Hui Xin’s Magnificent Saturday
It was a bright Saturday morning where Hui Xin begins her day at 0830 AM in the morning with a cup of Horlicks and a bowl of cereal. That Saturday was her last holiday of the term break where she had to come back to school over the next Monday. Hence, she planned to have a blast weekend by going shopping and watching movie with her friends.
After getting dressed, her mother drives her to Orchard Central where she plans to meet her friends - five girls who are her classmates - for a lunch in the newly opened Domino Pizza outlet. Surprisingly, she eats a lot as compared to her friends. While munching few slices of pizza, she told me that she has a dream to be a catwalk model. She has been participating in various model search contests in Singapore. It is just unfortunate that her height (1.60 meters) is not good enough to be a runway model.
After lunch, Hui Xin goes along Orchard Road for shopping. Stores that are visited include H&M, Pull & Bear, and Forever 21. Something interesting about Hui Xin is that she seems to be checking her hand phone for every single minute.
Finally, after few shopping bags on her hand, Hui Xin called it a day and decides to part with her friends. Before calling her mom to pick her up along Orchard Central’s taxi stand, she visits Cold Stone Creamery to have a vanilla ice cream waffle
Relationship with Chocolate:
Hui Xin loves chocolate so much. Based on observation and Hui Xin’s diary, she likes lots of confectionery products, including Kit Kat and Hershey’s Kiss, and consumes it frequently (while watching Television). Her chocolate purchases are based on impulsive buying, instead of the product price.
Click here to visit Hui Xin's diary.
About the participant:
Age: 14
Occupation: Secondary School Student
Annual Income: N/A
About Participant
Hui Xin is currently enrolled in CHIJ Secondary in Toa Payoh. She grew up in a well-off family where she often goes travel around the world with her parents and siblings. According to her, she is one of most-favorite girl among her peers. This is perhaps due to the fact that she looks very fashionable. Moreover, she likes to be different among her friends. Instead of using Samsung Galaxy SIII or Apple iPhone like common teenager does in Singapore, she owns a Sony Xperia Mini. Inspired by her tuition teacher, she would like to be an undergraduate student of Singapore Management University in the future. As a big fan of chocolate products, she frequently buys various confectionery products from various brand producers. Her favorite brands include Hershey’s Kiss, Godiva Truffe, and Nestle’s Kit Kat.
Hui Xin’s Magnificent Saturday
It was a bright Saturday morning where Hui Xin begins her day at 0830 AM in the morning with a cup of Horlicks and a bowl of cereal. That Saturday was her last holiday of the term break where she had to come back to school over the next Monday. Hence, she planned to have a blast weekend by going shopping and watching movie with her friends.
After getting dressed, her mother drives her to Orchard Central where she plans to meet her friends - five girls who are her classmates - for a lunch in the newly opened Domino Pizza outlet. Surprisingly, she eats a lot as compared to her friends. While munching few slices of pizza, she told me that she has a dream to be a catwalk model. She has been participating in various model search contests in Singapore. It is just unfortunate that her height (1.60 meters) is not good enough to be a runway model.
After lunch, Hui Xin goes along Orchard Road for shopping. Stores that are visited include H&M, Pull & Bear, and Forever 21. Something interesting about Hui Xin is that she seems to be checking her hand phone for every single minute.
Finally, after few shopping bags on her hand, Hui Xin called it a day and decides to part with her friends. Before calling her mom to pick her up along Orchard Central’s taxi stand, she visits Cold Stone Creamery to have a vanilla ice cream waffle
Relationship with Chocolate:
Hui Xin loves chocolate so much. Based on observation and Hui Xin’s diary, she likes lots of confectionery products, including Kit Kat and Hershey’s Kiss, and consumes it frequently (while watching Television). Her chocolate purchases are based on impulsive buying, instead of the product price.
Click here to visit Hui Xin's diary.