Stage 1 - New Segmentation
After the implementation of all the marketing and growth strategies, our new brand valuation model shows that the targeted 18-24 age group will rise by 3% to 21% in terms of percentage of sales. The 25-34 age group will rise by 0.9% and the 12-17 group will rise by 0.6%.
vs.
OLD MARKET SEGMENTS
OLD MARKET SEGMENTS